Mirrastone Appoints First CEO Following Record Growth in Victoria
Mirrastone has entered 2026 as Victoria’s number one homebuilder, a milestone reached in a year when many in the industry were scaling back or shutting down. With over 2800 site starts completed across the portfolio of brands, Mirrastone recorded a 20 per cent year-on-year increase, securing the #1 position in Victoria and #5 nationally in the HIA Housing 100 report.
But 2025 wasn’t just a year of growth; it was a year of transformation.
Leadership to Support a Multi-Brand Builder
After operating as AHB Group for over two decades, the business rebranded to Mirrastone to reflect its evolving structure and long-term vision. With multiple brands under one group, including Sherridon Homes, SOHO Living, Marque, Brilley, Royston Homes, First Place, and more, Mirrastone offers a cohesive, future-ready identity.
In November 2025, Mirrastone appointed its first Chief Executive Officer, Nathan Jenkinson, a co-founder of SOHO Living and an industry leader in medium-density innovation. In a recent interview with The Urban Developer, Nathan explains that the catalyst for his role was simple.
“The business had grown far beyond a single-brand builder. With multiple sub-brands, diverse product offerings and expansion across metro and regional Victoria, we needed to unify the group’s strategic direction, sharpen our identity and ensure long-term consistency and delivery.”
Why Mirrastone?
Regarding the name change, Nathan explains that Mirrastone better reflects the company’s positioning.
“Mirrastone embodies two ideas: mirra, meaning peace, community, world, and stone, representing strength, stability, and permanence. Together, they reflect the foundations we build, literally and figuratively and the community-centric, long-term vision of our group.”
Resilience in a Challenging Construction Market
Mirrastone’s performance during a challenging construction climate has been driven by diversification and disciplined risk management. The business delivers a broad range of housing solutions, from entry-level and family homes to medium-density developments, investor products and premium custom builders.
This diversified model reduces risk across market segments, supported by strong supplier relationships, purchasing power and realistic cost forecasting.
Building for Future Housing Demand
Looking ahead, Mirrastone sees medium-density housing and affordable family homes as key growth areas, responding to affordability pressures, land constraints and evolving lifestyle needs. Investor and build-to-rent markets also present strong opportunities as population growth and rental demand continue.
With clear leadership, a unified identity and a diversified brand portfolio, Mirrastone is well-positioned to continue shaping Victoria’s residential housing market for the long term.
“Our responsibility is to deliver housing that is not only accessible and resilient but part of stronger, more connected communities,” Nathan says.
Read more in The Urban Developer or explore our brands.